PPC stands for “Pay Per Click”. It is a form of digital marketing where advertisers pay a cost each time when any of their ads is clicked by the users. It is a crucial way of bring visitors to your site rather than making efforts to gain visits. PPC is casually concerned with search engine advertising platforms.
How Does PPC Work?
- Ad auction: advertisers create relevant ads that are appropriate for their target audience. When their users search something related to the advertiser’s keyword, the web site that show ads, an ad auction take place.
- Ad display: if the ad auction is in the favor of advertiser, it gets presented to the user. The ad is displayed based on user’s search engine queries, browser type and various targeting measures. Ad display can include numerous formats for example, banner ads, pops up etc.
- Bid strategy: advertisers set the bid amount according to their will to pay for each click on their ads. This bidding process find out the position of ad in the search results or on other platforms along with other factors.
- User interaction: when a user sees an ad and click on it, it is notified to the advertiser’s website or landing page and the advertiser has to pay the amount for their bid. If the ad is not clicked by the user, the advertiser bears no charge but the ad still acquire revelation.
- Performance tracking: advertisers observe the performance of their PPC actions, analyzing metrics, return on investment and conversion rate. On the basis of these perspectives they manage their bid strategy, content of ad, and performance to reach their advertising goals.
Importance Of PPC:
PPC holds an important position in the field of digital marketing for the reasons mentioned below:
- Essential targeting: PPC enables summarized targeting of specific audience on the basis of interests, behaviors and more. Due to this, it is ensured that the ads are seen by the right people.
- Fast results: PPC efforts can bring traffic and generate leads in a very short time after launching.
- Cost effectiveness: businesses have taken the control over their budgets and only pay when their ads are being clicked by the users with PPC. This makes PPC cost effective advertising strategy.
- Assessable performance: PPC grants tracking and analytic tools that provide explained perceptions into ad performance. For this reason, businesses accurately measure the effectiveness of their campaigns.
- Flexibility and control: PPC strategies can easily be organized and adjusted in real time, this allows the businesses to respond quickly to changes in the market conditions or customer behavior.
- SEO alliance: PPC and SEO strategies accolade each other. If PPC advertising and organic search efforts are combined together, businesses can engross more screen space in search engine results
PPC refers to paid advertising on social media platforms where advertisers pay amount on the basis of the arrangement or clicks that are received on their ads. PPC offers a way to advertisers to reach their target audience. PPC is essential in businesses however it requires aware planning, continual optimization and a budget to support the cost on each click.